The secrets to staying creative in your workplace
Have
you ever found the creative inspiration you were seeking at the most
unexpected time, or thought you were having that long-awaited
problem-solving epiphany just as you nodded off to sleep?
According to neuroscientists John Kounios and Mark Beeman, there's a reason for that. Their book, "The Eureka Factor",
explores the influences at work behind that much sought-after "Aha!"
moment. Research suggests that in trying to conjure up inspiration, most
of us end up suppressing it. The book explains how to clear out mental
junk, in order to make way for pivotal revelations.
Dr.
Kounios explained: "Insights involve unusual connections. Cognitive
psychologists call these 'remote associations'. They are processed
mostly in the brain's right hemisphere. Insights occur when a
subconscious remote association suddenly pops into awareness. This is
accompanied by a burst of activity in the brain's right temporal lobe."
"We
wrote "The Eureka Factor" to help people understand how creative
insight works in the brain so they can use various strategies
harmoniously without having them cross-circuit each other, " said
Kounios. "For example, there is evidence that imagining the future helps
to put someone in an insightful state. However, if a person imagines a
specific future that makes them anxious, then insightfulness could
decrease because anxiety is a creativity killer."
"That
said, a positive mood and a broad, expansive spread of attention are a
couple of key features of the insightful state," he added.
Following are some of the tips they suggest for unleashing your creative potential -- both at home and at work.
Expand your horizons... literally
Spaciousness
helps broaden thoughts. Even high ceilings have been shown to broaden
attention. Small, windowless offices, low ceilings and narrow corridors
will do little to inspire our brains and make us flexible, creative
thinkers.
Color is key
Relaxing
outdoor colors such as blue and green contribute to this state.
"Emergency" colors such as red suppress it. Surprisingly, dark colors
and dim lighting can also be beneficial: by obscuring visual details,
they help people think more abstractly.
Get moving
Static
surroundings encourage static thinking. Don't be predictable. You
should sometimes change everyday routines, such as where you go for
coffee or your route to work. Rearrange your furniture and decor from
time to time, at home and in your workplace. Hold meetings in a variety
of places.
Embrace diversity
Make
sure to include some nonconformists in your inner circle. Unusual
people tend to be out-of-the-box thinkers, and their unique outlook
might help you attack a problem from a different angle.
Ditch the deadline
The
threat of a firm deadline will narrow your thinking and inhibit your
insight. Try and use soft target dates and a flexible schedule to
establish a helpful, nonthreatening time frame. Rewards and punishments
for meeting or missing deadlines, if needed at all, should be vague and
mild so they don't contribute added pressure.
Don't worry, be happy (that's an order)
A
positive outlook will help stimulate a more open mind, one that can
process a greater number of ideas. If you struggle to think happy, try
focusing on the people and things that bring you joy. To put a twist on
Pasteur's famous saying, chance favors the happy mind.
Change direction
When
you're stuck on a problem, take a break to do or think about something
very different. Expose yourself to a variety of people and places.
Listen to music or go to a pleasing movie, art exhibit or talk a walk.
Play a game, dance, do yoga, read. Insight triggers appear at the most
unlikely times and places.
Take a cat nap
We
all know how important sleep is to our cognitive thinking. The
sleep-deprived mind is more likely to fixate on small matters -- an
absolute killer to creativity. Ample sleep also helps foster the
discovery of hidden connections between ideas.
Find your peak time of day, then work against it
Insightful
thought is at its best when your powers of inhibition are weaker,
because reduced focus opens up your awareness to remote associations
that wouldn't come to you when you're feeling sharp. If you're an early
bird, you should try doing your creative work at night. If you're a
night owl, try the morning.
Do whatever it takes to reduce anxiety
Perhaps
the single most important thing to remember is that your mental state
can change. It takes a while to sink into an insightful mindset. Try and
schedule uninterrupted blocks of time for relaxed, freewheeling
creative thought. Turn off your phone. Get rid of the clock. Let
abstract ideas and vague impressions flow where they will.
Tips have been extracted from the book "The Eureka Factor", which has been written by Dr. John Kounios and Dr. Mark Beeman.
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